46
lip stain
Skip itPrices mostly outside the sweet spot ($2.12–$14.92) — this niche doesn't clear our bar today.
Returns
Incredible0.5%return rate — above 5% kills the launch gate
Quality gap
Great4.1★avg incumbent rating — lower means beatable quality
Market size
Great£1.0M£1.0M/yr · 2.9M searches
Conversion
Okay3.8%search→purchase rate — share of searches ending in a sale
Avg price
Okay£9.53avg listing price — sweet spot $15–$100
Growth
Bad-0.1%90-day search growth — must beat 0% to launch
Review moat
Bad7,377.87avg incumbent reviews — the moat a new listing must climb
Competition
Bad74%top-5 click share — a locked-up shelf
Brand share
Bad96%top-5 brand share — brand-locked demand
Price range
Bad£2.12–£14.92cheapest to priciest tracked listing — scored on the share inside $15–$100