58
lip plumper
Worth a lookShows low returns (0.2%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Returns
Incredible0.2%return rate — above 5% kills the launch gate
Quality gap
Incredible3.9★avg incumbent rating — lower means beatable quality
Brand share
Good60%top-5 brand share — brands hold most of the demand
Competition
Good45%top-5 click share — leaders hold, buyers still browse
Conversion
Good5.3%search→purchase rate — share of searches ending in a sale
Market size
Good£299K£299K/yr · 674K searches
Growth
Okay+0.9%90-day search growth — must beat 0% to launch
Review moat
Bad4,442.23avg incumbent reviews — the moat a new listing must climb
Price range
Bad£2.31–£19.04cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Bad£8.32avg listing price — sweet spot $15–$100
Signals Quality Gap