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lip mask
Worth a lookShows low returns (0.1%), but soft demand (-25.5% this quarter) keeps it on the watch list.
Returns
Incredible0.1%return rate — above 5% kills the launch gate
Avg price
Good£14.76avg listing price — sweet spot $15–$100
Market size
Good£729K£729K/yr · 1.2M searches
Price range
Good£4.81–£36.88cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Good49%top-5 click share — leaders hold, buyers still browse
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Conversion
Okay4.0%search→purchase rate — share of searches ending in a sale
Review moat
Okay3,041.12avg incumbent reviews — the moat a new listing must climb
Brand share
Okay87%top-5 brand share — brands hold most of the demand
Growth
Bad-25.5%90-day search growth — must beat 0% to launch