41
lip liner
Skip itPrices mostly outside the sweet spot ($1.67–$11.60) — this niche doesn't clear our bar today.
Returns
Incredible0.2%return rate — above 5% kills the launch gate
Quality gap
Good4.3★avg incumbent rating — lower means beatable quality
Conversion
Good5.2%search→purchase rate — share of searches ending in a sale
Market size
Good£336K£336K/yr · 1.5M searches
Growth
Bad-8.2%90-day search growth — must beat 0% to launch
Review moat
Bad10,553.93avg incumbent reviews — the moat a new listing must climb
Competition
Bad76%top-5 click share — a locked-up shelf
Brand share
Bad93%top-5 brand share — brand-locked demand
Avg price
Bad£4.39avg listing price — sweet spot $15–$100
Price range
Bad£1.67–£11.60cheapest to priciest tracked listing — scored on the share inside $15–$100