50
lip liner set
Worth a lookShows low returns (0.4%), but a small market ($46K/yr) keeps it on the watch list.
Returns
Incredible0.4%return rate — above 5% kills the launch gate
Quality gap
Great4.1★avg incumbent rating — lower means beatable quality
Competition
Great38%top-5 click share — an open shelf
Brand share
Good68%top-5 brand share — brands hold most of the demand
Price range
Good£2.85–£30.97cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Okay2,443.94avg incumbent reviews — the moat a new listing must climb
Conversion
Okay3.1%search→purchase rate — share of searches ending in a sale
Avg price
Bad£7.42avg listing price — sweet spot $15–$100
Growth
Bad-17.1%90-day search growth — must beat 0% to launch
Market size
Bad£46K£46K/yr · 198K searches