52
lip gloss
Worth a lookShows low returns (0.1%), but pricing outside the sweet spot ($5.50 avg) keeps it on the watch list.
Returns
Incredible0.1%return rate — above 5% kills the launch gate
Competition
Great37%top-5 click share — an open shelf
Quality gap
Good4.3★avg incumbent rating — lower means beatable quality
Market size
Good£509K£509K/yr · 3.2M searches
Brand share
Good72%top-5 brand share — brands hold most of the demand
Conversion
Okay2.9%search→purchase rate — share of searches ending in a sale
Review moat
Bad10,792.97avg incumbent reviews — the moat a new listing must climb
Growth
Bad-11.5%90-day search growth — must beat 0% to launch
Price range
Bad£1.27–£18.07cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Bad£5.50avg listing price — sweet spot $15–$100