54
lip gloss making kit
Worth a lookShows low returns (0.6%), but soft demand (-22.3% this quarter) keeps it on the watch list.
Returns
Incredible0.6%return rate — above 5% kills the launch gate
Quality gap
Great4.1★avg incumbent rating — lower means beatable quality
Avg price
Great£18.30avg listing price — sweet spot $15–$100
Review moat
Great376.42avg incumbent reviews — the moat a new listing must climb
Brand share
Good65%top-5 brand share — brands hold most of the demand
Price range
Good£7.54–£26.40cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Good4.9%search→purchase rate — share of searches ending in a sale
Competition
Okay59%top-5 click share — leaders hold, buyers still browse
Market size
Bad£70K£70K/yr · 77K searches
Growth
Bad-22.3%90-day search growth — must beat 0% to launch
Signals Out of Stock