48
lip brush
Skip itPrices mostly outside the sweet spot ($2.62–$5.87) — this niche doesn't clear our bar today.
Returns
Incredible0.1%return rate — above 5% kills the launch gate
Conversion
Incredible15.1%search→purchase rate — share of searches ending in a sale
Review moat
Great350.05avg incumbent reviews — the moat a new listing must climb
Brand share
Good62%top-5 brand share — brands hold most of the demand
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Competition
Okay56%top-5 click share — leaders hold, buyers still browse
Growth
Bad-16.1%90-day search growth — must beat 0% to launch
Market size
Bad£47K£47K/yr · 82K searches
Avg price
Bad£3.83avg listing price — sweet spot $15–$100
Price range
Bad£2.62–£5.87cheapest to priciest tracked listing — scored on the share inside $15–$100