54
lip balm
Worth a lookShows low returns (0.1%), but prices mostly outside the sweet spot ($0.86–$10.09) keeps it on the watch list.
Returns
Incredible0.1%return rate — above 5% kills the launch gate
Market size
Great£999K£999K/yr · 3.4M searches
Competition
Great39%top-5 click share — an open shelf
Conversion
Good7.0%search→purchase rate — share of searches ending in a sale
Brand share
Good65%top-5 brand share — brands hold most of the demand
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Review moat
Bad4,255.26avg incumbent reviews — the moat a new listing must climb
Growth
Bad-24.6%90-day search growth — must beat 0% to launch
Avg price
Bad£4.24avg listing price — sweet spot $15–$100
Price range
Bad£0.86–£10.09cheapest to priciest tracked listing — scored on the share inside $15–$100