45
lip balm tin
Skip itPrices mostly outside the sweet spot ($0.87–$12.43) — this niche doesn't clear our bar today.
Returns
Incredible0.1%return rate — above 5% kills the launch gate
Conversion
Incredible13.1%search→purchase rate — share of searches ending in a sale
Competition
Good51%top-5 click share — leaders hold, buyers still browse
Market size
Good£382K£382K/yr · 634K searches
Review moat
Okay2,525.31avg incumbent reviews — the moat a new listing must climb
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Brand share
Bad94%top-5 brand share — brand-locked demand
Avg price
Bad£4.59avg listing price — sweet spot $15–$100
Growth
Bad-28.1%90-day search growth — must beat 0% to launch
Price range
Bad£0.87–£12.43cheapest to priciest tracked listing — scored on the share inside $15–$100