51
light moisturiser for face
Worth a lookShows low returns (0.1%), but soft demand (-13.3% this quarter) keeps it on the watch list.
Returns
Incredible0.1%return rate — above 5% kills the launch gate
Competition
Great24%top-5 click share — an open shelf
Brand share
Great48%top-5 brand share — no brand owns this niche
Price range
Good£2.35–£34.96cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Avg price
Okay£11.07avg listing price — sweet spot $15–$100
Market size
Okay£114K£114K/yr · 629K searches
Review moat
Bad9,538.26avg incumbent reviews — the moat a new listing must climb
Conversion
Bad1.6%search→purchase rate — share of searches ending in a sale
Growth
Bad-13.3%90-day search growth — must beat 0% to launch
Signals No Dominant Brand