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light brown hair dye
Skip itPrices mostly outside the sweet spot ($2.56–$8.94) — this niche doesn't clear our bar today.
Returns
Incredible0.1%return rate — above 5% kills the launch gate
Competition
Great25%top-5 click share — an open shelf
Conversion
Good5.9%search→purchase rate — share of searches ending in a sale
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Market size
Okay£209K£209K/yr · 642K searches
Review moat
Bad7,921.97avg incumbent reviews — the moat a new listing must climb
Growth
Bad-5.1%90-day search growth — must beat 0% to launch
Brand share
Bad94%top-5 brand share — brand-locked demand
Avg price
Bad£5.50avg listing price — sweet spot $15–$100
Price range
Bad£2.56–£8.94cheapest to priciest tracked listing — scored on the share inside $15–$100