64
leg makeup
Worth a lookShows demand growing +286.4% this quarter, but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Growth
Incredible+286.4%90-day search growth — must beat 0% to launch
Returns
Incredible0.1%return rate — above 5% kills the launch gate
Quality gap
Incredible3.8★avg incumbent rating — lower means beatable quality
Conversion
Good6.2%search→purchase rate — share of searches ending in a sale
Price range
Good£5.10–£29.72cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Okay£11.11avg listing price — sweet spot $15–$100
Competition
Okay60%top-5 click share — leaders hold, buyers still browse
Market size
Okay£189K£189K/yr · 273K searches
Review moat
Okay2,830.36avg incumbent reviews — the moat a new listing must climb
Brand share
Okay84%top-5 brand share — brands hold most of the demand