53
leave in conditioner spray
Worth a lookShows low returns (0.1%), but prices mostly outside the sweet spot ($2.95–$17.55) keeps it on the watch list.
Returns
Incredible0.1%return rate — above 5% kills the launch gate
Conversion
Great9.1%search→purchase rate — share of searches ending in a sale
Market size
Good£529K£529K/yr · 665K searches
Brand share
Good71%top-5 brand share — brands hold most of the demand
Competition
Okay55%top-5 click share — leaders hold, buyers still browse
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Growth
Okay+10.1%90-day search growth — must beat 0% to launch
Avg price
Bad£8.71avg listing price — sweet spot $15–$100
Review moat
Bad13,460.3avg incumbent reviews — the moat a new listing must climb
Price range
Bad£2.95–£17.55cheapest to priciest tracked listing — scored on the share inside $15–$100