48
lazy tan
Skip itBrand-locked demand (top 5 brands take 98% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.1%return rate — above 5% kills the launch gate
Conversion
Incredible15.8%search→purchase rate — share of searches ending in a sale
Quality gap
Incredible3.9★avg incumbent rating — lower means beatable quality
Growth
Good+31.1%90-day search growth — must beat 0% to launch
Review moat
Okay1,801.56avg incumbent reviews — the moat a new listing must climb
Price range
Okay£4.96–£22.13cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Okay£9.75avg listing price — sweet spot $15–$100
Market size
Bad£82K£82K/yr · 53K searches
Competition
Bad92%top-5 click share — a locked-up shelf
Brand share
Bad98%top-5 brand share — brand-locked demand