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lavender spray
Worth a lookShows low returns (0.1%), but prices mostly outside the sweet spot ($2.54–$14.70) keeps it on the watch list.
Returns
Incredible0.1%return rate — above 5% kills the launch gate
Conversion
Great8.2%search→purchase rate — share of searches ending in a sale
Competition
Good42%top-5 click share — leaders hold, buyers still browse
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Brand share
Good73%top-5 brand share — brands hold most of the demand
Growth
Okay+14.4%90-day search growth — must beat 0% to launch
Review moat
Okay2,868.4avg incumbent reviews — the moat a new listing must climb
Market size
Bad£96K£96K/yr · 138K searches
Avg price
Bad£8.43avg listing price — sweet spot $15–$100
Price range
Bad£2.54–£14.70cheapest to priciest tracked listing — scored on the share inside $15–$100