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lavender soap
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.1%return rate — above 5% kills the launch gate
Conversion
Incredible17.0%search→purchase rate — share of searches ending in a sale
Growth
Good+37.3%90-day search growth — must beat 0% to launch
Price range
Good£1.69–£29.83cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Okay65%top-5 click share — leaders hold, buyers still browse
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Market size
Okay£123K£123K/yr · 121K searches
Review moat
Bad4,723.84avg incumbent reviews — the moat a new listing must climb
Avg price
Bad£6.00avg listing price — sweet spot $15–$100
Brand share
Bad100%top-5 brand share — brand-locked demand