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lavender gift sets for women
Skip itSoft demand (-43.3% this quarter) — this niche doesn't clear our bar today.
Returns
Incredible0.4%return rate — above 5% kills the launch gate
Brand share
Good71%top-5 brand share — brands hold most of the demand
Price range
Good£4.15–£27.37cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Okay58%top-5 click share — leaders hold, buyers still browse
Avg price
Okay£11.25avg listing price — sweet spot $15–$100
Conversion
Okay2.8%search→purchase rate — share of searches ending in a sale
Review moat
Okay3,035.64avg incumbent reviews — the moat a new listing must climb
Quality gap
Bad4.6★avg incumbent rating — lower means beatable quality
Market size
Bad£19K£19K/yr · 60K searches
Growth
Bad-43.3%90-day search growth — must beat 0% to launch