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lavender bath salts
Skip itBrand-locked demand (top 5 brands take 98% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.1%return rate — above 6% kills the launch gate
Conversion
Incredible13.2%search→purchase rate — share of searches ending in a sale
Market size
Good£432K£432K/yr · 628K searches
Price range
Okay£2.34–£21.04cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Bad5,375.08avg incumbent reviews — the moat a new listing must climb
Competition
Bad76%top-5 click share — a locked-up shelf
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Avg price
Bad£5.20avg listing price — sweet spot $15–$100
Growth
Bad-37.2%90-day search growth — must beat 0% to launch
Brand share
Bad98%top-5 brand share — brand-locked demand