42
laura mercier translucent loose setting powder
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Avg price
Incredible£29.42avg listing price — sweet spot $15–$100
Price range
Incredible£22.62–£37.50cheapest to priciest tracked listing — scored on the share inside $15–$100
Returns
Great1.2%return rate — above 5% kills the launch gate
Review moat
Good1,187.7avg incumbent reviews — the moat a new listing must climb
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Growth
Okay+18.4%90-day search growth — must beat 0% to launch
Conversion
Okay2.8%search→purchase rate — share of searches ending in a sale
Market size
Bad£68K£68K/yr · 83K searches
Competition
Bad82%top-5 click share — a locked-up shelf
Brand share
Bad100%top-5 brand share — brand-locked demand
Signals Out of Stock