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lash tape
Worth a lookShows searches that convert (18.7% search→purchase), but prices mostly outside the sweet spot ($2.71–$8.33) keeps it on the watch list.
Conversion
Incredible18.7%search→purchase rate — share of searches ending in a sale
Returns
Incredible0.1%return rate — above 5% kills the launch gate
Quality gap
Great4.2★avg incumbent rating — lower means beatable quality
Review moat
Great479.43avg incumbent reviews — the moat a new listing must climb
Brand share
Good60%top-5 brand share — brands hold most of the demand
Competition
Okay58%top-5 click share — leaders hold, buyers still browse
Growth
Bad-12.8%90-day search growth — must beat 0% to launch
Market size
Bad£64K£64K/yr · 70K searches
Avg price
Bad£4.91avg listing price — sweet spot $15–$100
Price range
Bad£2.71–£8.33cheapest to priciest tracked listing — scored on the share inside $15–$100