50
lash shampoo
Worth a lookShows low returns (0.3%), but prices mostly outside the sweet spot ($5.08–$12.94) keeps it on the watch list.
Returns
Incredible0.3%return rate — above 5% kills the launch gate
Conversion
Incredible15.8%search→purchase rate — share of searches ending in a sale
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Brand share
Good73%top-5 brand share — brands hold most of the demand
Market size
Okay£250K£250K/yr · 220K searches
Competition
Okay64%top-5 click share — leaders hold, buyers still browse
Growth
Okay+1.8%90-day search growth — must beat 0% to launch
Review moat
Bad4,439.94avg incumbent reviews — the moat a new listing must climb
Avg price
Bad£7.20avg listing price — sweet spot $15–$100
Price range
Bad£5.08–£12.94cheapest to priciest tracked listing — scored on the share inside $15–$100