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lash primer
Skip itA deep review moat (15,553 avg reviews) — this niche doesn't clear our bar today.
Returns
Incredible0.1%return rate — above 5% kills the launch gate
Conversion
Great11.0%search→purchase rate — share of searches ending in a sale
Quality gap
Great4.2★avg incumbent rating — lower means beatable quality
Brand share
Okay78%top-5 brand share — brands hold most of the demand
Competition
Okay62%top-5 click share — leaders hold, buyers still browse
Market size
Okay£100K£100K/yr · 116K searches
Growth
Bad-0.4%90-day search growth — must beat 0% to launch
Price range
Bad£3.11–£18.81cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Bad£7.89avg listing price — sweet spot $15–$100
Review moat
Bad15,552.94avg incumbent reviews — the moat a new listing must climb