58
lady million perfume for women
Worth a lookShows low returns (0.4%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Returns
Incredible0.4%return rate — above 5% kills the launch gate
Avg price
Great£48.94avg listing price — sweet spot $15–$100
Price range
Great£12.28–£79.71cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Great£1.2M£1.2M/yr · 509K searches
Review moat
Good554.79avg incumbent reviews — the moat a new listing must climb
Competition
Good41%top-5 click share — leaders hold, buyers still browse
Conversion
Good4.8%search→purchase rate — share of searches ending in a sale
Growth
Bad-2.8%90-day search growth — must beat 0% to launch
Quality gap
Bad4.6★avg incumbent rating — lower means beatable quality
Brand share
Bad100%top-5 brand share — brand-locked demand