60
lacoste red
Worth a lookShows a fragmented shelf (top 5 take 18% of clicks), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Competition
Incredible18%top-5 click share — an open shelf
Avg price
Incredible£35.53avg listing price — sweet spot $15–$100
Price range
Great£7.21–£77.66cheapest to priciest tracked listing — scored on the share inside $15–$100
Returns
Great1.7%return rate — above 5% kills the launch gate
Growth
Good+31.1%90-day search growth — must beat 0% to launch
Market size
Good£361K£361K/yr · 701K searches
Quality gap
Good4.5★avg incumbent rating — lower means beatable quality
Brand share
Okay82%top-5 brand share — brands hold most of the demand
Review moat
Bad5,547.52avg incumbent reviews — the moat a new listing must climb
Conversion
Bad1.5%search→purchase rate — share of searches ending in a sale