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kiss nails
Skip itPrices mostly outside the sweet spot ($3.51–$13.64) — this niche doesn't clear our bar today.
Returns
Incredible0.4%return rate — above 5% kills the launch gate
Quality gap
Great4.3★avg incumbent rating — lower means beatable quality
Competition
Good42%top-5 click share — leaders hold, buyers still browse
Conversion
Good4.2%search→purchase rate — share of searches ending in a sale
Market size
Okay£178K£178K/yr · 656K searches
Review moat
Okay3,312.83avg incumbent reviews — the moat a new listing must climb
Growth
Bad-5.7%90-day search growth — must beat 0% to launch
Avg price
Bad£6.45avg listing price — sweet spot $15–$100
Brand share
Bad96%top-5 brand share — brand-locked demand
Price range
Bad£3.51–£13.64cheapest to priciest tracked listing — scored on the share inside $15–$100