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kids face masks
Skip itPrices mostly outside the sweet spot ($1.09–$14.22) — this niche doesn't clear our bar today.
Returns
Incredible0.2%return rate — above 5% kills the launch gate
Conversion
Good6.5%search→purchase rate — share of searches ending in a sale
Competition
Good42%top-5 click share — leaders hold, buyers still browse
Review moat
Good714.24avg incumbent reviews — the moat a new listing must climb
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Brand share
Good74%top-5 brand share — brands hold most of the demand
Market size
Bad£79K£79K/yr · 185K searches
Avg price
Bad£6.52avg listing price — sweet spot $15–$100
Growth
Bad-21.4%90-day search growth — must beat 0% to launch
Price range
Bad£1.09–£14.22cheapest to priciest tracked listing — scored on the share inside $15–$100