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kids deodorant
Skip itBrand-locked demand (top 5 brands take 98% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.1%return rate — above 5% kills the launch gate
Conversion
Great8.6%search→purchase rate — share of searches ending in a sale
Quality gap
Great4.3★avg incumbent rating — lower means beatable quality
Growth
Good+58.0%90-day search growth — must beat 0% to launch
Competition
Okay60%top-5 click share — leaders hold, buyers still browse
Review moat
Bad5,602.25avg incumbent reviews — the moat a new listing must climb
Market size
Bad£85K£85K/yr · 153K searches
Avg price
Bad£6.37avg listing price — sweet spot $15–$100
Price range
Bad£3.42–£15.77cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Bad98%top-5 brand share — brand-locked demand