40
kessa exfoliating glove
Skip itPrices mostly outside the sweet spot ($3.42–$11.20) — this niche doesn't clear our bar today.
Returns
Incredible0.3%return rate — above 5% kills the launch gate
Quality gap
Great4.3★avg incumbent rating — lower means beatable quality
Conversion
Good6.9%search→purchase rate — share of searches ending in a sale
Brand share
Okay77%top-5 brand share — brands hold most of the demand
Review moat
Bad4,452.84avg incumbent reviews — the moat a new listing must climb
Competition
Bad73%top-5 click share — a locked-up shelf
Growth
Bad-7.6%90-day search growth — must beat 0% to launch
Avg price
Bad£7.23avg listing price — sweet spot $15–$100
Market size
Bad£35K£35K/yr · 71K searches
Price range
Bad£3.42–£11.20cheapest to priciest tracked listing — scored on the share inside $15–$100