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keratin oil
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.1%return rate — above 5% kills the launch gate
Conversion
Great9.0%search→purchase rate — share of searches ending in a sale
Review moat
Good1,070.21avg incumbent reviews — the moat a new listing must climb
Quality gap
Good4.5★avg incumbent rating — lower means beatable quality
Price range
Okay£3.31–£21.62cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Okay£173K£173K/yr · 208K searches
Avg price
Okay£9.30avg listing price — sweet spot $15–$100
Growth
Okay+0.3%90-day search growth — must beat 0% to launch
Competition
Bad70%top-5 click share — a locked-up shelf
Brand share
Bad100%top-5 brand share — brand-locked demand