42
keracare shampoo
Skip itPrices mostly outside the sweet spot ($5.70–$14.06) — this niche doesn't clear our bar today.
Returns
Incredible0.1%return rate — above 5% kills the launch gate
Conversion
Good6.5%search→purchase rate — share of searches ending in a sale
Competition
Good45%top-5 click share — leaders hold, buyers still browse
Review moat
Good1,071.38avg incumbent reviews — the moat a new listing must climb
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Growth
Bad-1.3%90-day search growth — must beat 0% to launch
Avg price
Bad£8.77avg listing price — sweet spot $15–$100
Market size
Bad£30K£30K/yr · 52K searches
Brand share
Bad99%top-5 brand share — brand-locked demand
Price range
Bad£5.70–£14.06cheapest to priciest tracked listing — scored on the share inside $15–$100