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k18 dry shampoo
Worth a lookShows low returns (0.1%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Returns
Incredible0.1%return rate — above 5% kills the launch gate
Conversion
Great9.8%search→purchase rate — share of searches ending in a sale
Avg price
Great£18.61avg listing price — sweet spot $15–$100
Quality gap
Great4.3★avg incumbent rating — lower means beatable quality
Price range
Good£1.63–£51.77cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Good£716K£716K/yr · 394K searches
Competition
Okay55%top-5 click share — leaders hold, buyers still browse
Review moat
Bad4,072.63avg incumbent reviews — the moat a new listing must climb
Growth
Bad-4.1%90-day search growth — must beat 0% to launch
Brand share
Bad100%top-5 brand share — brand-locked demand