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joy perfume by dior
Skip itA small market ($0/yr) — this niche doesn't clear our bar today.
Returns
Great1.1%return rate — above 5% kills the launch gate
Avg price
Great£49.68avg listing price — sweet spot $15–$100
Price range
Great£12.44–£90.54cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Great280.57avg incumbent reviews — the moat a new listing must climb
Quality gap
Great4.3★avg incumbent rating — lower means beatable quality
Growth
Okay+5.0%90-day search growth — must beat 0% to launch
Competition
Bad95%top-5 click share — a locked-up shelf
Market size
Bad£0£0/yr · 8K searches
Conversion
Bad0.0%search→purchase rate — share of searches ending in a sale
Brand share
Bad100%top-5 brand share — brand-locked demand