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jojoba oil
Skip itPrices mostly outside the sweet spot ($4.81–$13.32) — this niche doesn't clear our bar today.
Returns
Incredible0.2%return rate — above 5% kills the launch gate
Conversion
Great11.9%search→purchase rate — share of searches ending in a sale
Market size
Good£681K£681K/yr · 666K searches
Brand share
Good67%top-5 brand share — brands hold most of the demand
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Competition
Okay66%top-5 click share — leaders hold, buyers still browse
Avg price
Bad£8.59avg listing price — sweet spot $15–$100
Growth
Bad-6.0%90-day search growth — must beat 0% to launch
Review moat
Bad21,308.06avg incumbent reviews — the moat a new listing must climb
Price range
Bad£4.81–£13.32cheapest to priciest tracked listing — scored on the share inside $15–$100