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50

jewels for crafting

Worth a look

Shows low returns (0.3%), but prices mostly outside the sweet spot ($3.34–$5.84) keeps it on the watch list.

Market size 24Growth 33Conversion 84Competition 59Returns 99Price range 0Avg price 12Brand share 73Review moat 76Quality gap 28

Returns

Incredible0.3%

return rate — above 5% kills the launch gate

Conversion

Great9.3%

search→purchase rate — share of searches ending in a sale

Review moat

Great486.15

avg incumbent reviews — the moat a new listing must climb

Brand share

Good61%

top-5 brand share — brands hold most of the demand

Competition

Good50%

top-5 click share — leaders hold, buyers still browse

Growth

Okay+6.3%

90-day search growth — must beat 0% to launch

Quality gap

Okay4.6★

avg incumbent rating — lower means beatable quality

Market size

Bad£94K

£94K/yr · 234K searches

Avg price

Bad£4.31

avg listing price — sweet spot $15–$100

Price range

Bad£3.34–£5.84

cheapest to priciest tracked listing — scored on the share inside $15–$100

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