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jelly lipstick
Skip itSoft demand (-43.1% this quarter) — this niche doesn't clear our bar today.
Returns
Incredible0.1%return rate — above 5% kills the launch gate
Avg price
Good£13.45avg listing price — sweet spot $15–$100
Price range
Good£3.87–£30.35cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Review moat
Okay1,560.59avg incumbent reviews — the moat a new listing must climb
Brand share
Okay78%top-5 brand share — brands hold most of the demand
Competition
Okay62%top-5 click share — leaders hold, buyers still browse
Market size
Okay£169K£169K/yr · 1.0M searches
Conversion
Bad1.2%search→purchase rate — share of searches ending in a sale
Growth
Bad-43.1%90-day search growth — must beat 0% to launch