38
iodized salt
Skip itPrices mostly outside the sweet spot ($1.87–$11.93) — this niche doesn't clear our bar today.
Returns
Incredible0.1%return rate — above 5% kills the launch gate
Conversion
Great8.5%search→purchase rate — share of searches ending in a sale
Review moat
Okay1,503.85avg incumbent reviews — the moat a new listing must climb
Brand share
Okay79%top-5 brand share — brands hold most of the demand
Growth
Okay+4.8%90-day search growth — must beat 0% to launch
Competition
Bad73%top-5 click share — a locked-up shelf
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Avg price
Bad£6.99avg listing price — sweet spot $15–$100
Market size
Bad£42K£42K/yr · 71K searches
Price range
Bad£1.87–£11.93cheapest to priciest tracked listing — scored on the share inside $15–$100
Signals Low Review Barrier