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58

instant tan

Worth a look

Shows low returns (0.1%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Market size 32Growth 85Conversion 84Competition 49Returns 100Price range 36Avg price 23Brand share 20Review moat 45Quality gap 73

Returns

Incredible0.1%

return rate — above 5% kills the launch gate

Growth

Great+85.2%

90-day search growth — must beat 0% to launch

Conversion

Great9.2%

search→purchase rate — share of searches ending in a sale

Quality gap

Good4.3★

avg incumbent rating — lower means beatable quality

Competition

Okay56%

top-5 click share — leaders hold, buyers still browse

Review moat

Okay1,992.86

avg incumbent reviews — the moat a new listing must climb

Price range

Okay£3.86–£21.19

cheapest to priciest tracked listing — scored on the share inside $15–$100

Market size

Okay£149K

£149K/yr · 192K searches

Avg price

Bad£8.42

avg listing price — sweet spot $15–$100

Brand share

Bad92%

top-5 brand share — brand-locked demand

Search terms