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Worth a lookShows low returns (0.1%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Returns
Incredible0.1%return rate — above 5% kills the launch gate
Conversion
Great7.3%search→purchase rate — share of searches ending in a sale
Quality gap
Great4.3★avg incumbent rating — lower means beatable quality
Brand share
Good62%top-5 brand share — brands hold most of the demand
Price range
Good£5.72–£33.07cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Good£12.02avg listing price — sweet spot $15–$100
Market size
Okay£241K£241K/yr · 275K searches
Review moat
Okay1,966.1avg incumbent reviews — the moat a new listing must climb
Growth
Okay+15.1%90-day search growth — must beat 0% to launch
Competition
Okay61%top-5 click share — leaders hold, buyers still browse