42
ineos laundry detergent
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.1%return rate — above 5% kills the launch gate
Competition
Good44%top-5 click share — leaders hold, buyers still browse
Review moat
Good948.63avg incumbent reviews — the moat a new listing must climb
Price range
Good£0.96–£32.14cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Good4.2%search→purchase rate — share of searches ending in a sale
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Growth
Bad-4.6%90-day search growth — must beat 0% to launch
Avg price
Bad£7.71avg listing price — sweet spot $15–$100
Market size
Bad£72K£72K/yr · 225K searches
Brand share
Bad100%top-5 brand share — brand-locked demand