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in shower moisturiser
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.1%return rate — above 5% kills the launch gate
Conversion
Good6.7%search→purchase rate — share of searches ending in a sale
Price range
Good£3.76–£35.47cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Okay+18.5%90-day search growth — must beat 0% to launch
Review moat
Okay2,742avg incumbent reviews — the moat a new listing must climb
Avg price
Okay£9.31avg listing price — sweet spot $15–$100
Quality gap
Bad4.6★avg incumbent rating — lower means beatable quality
Competition
Bad80%top-5 click share — a locked-up shelf
Market size
Bad£38K£38K/yr · 61K searches
Brand share
Bad100%top-5 brand share — brand-locked demand