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impress nails press on
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.4%return rate — above 5% kills the launch gate
Quality gap
Great4.2★avg incumbent rating — lower means beatable quality
Competition
Good41%top-5 click share — leaders hold, buyers still browse
Conversion
Okay3.8%search→purchase rate — share of searches ending in a sale
Growth
Okay+9.8%90-day search growth — must beat 0% to launch
Review moat
Bad4,861.2avg incumbent reviews — the moat a new listing must climb
Avg price
Bad£8.67avg listing price — sweet spot $15–$100
Market size
Bad£68K£68K/yr · 206K searches
Brand share
Bad100%top-5 brand share — brand-locked demand
Price range
Bad£5.10–£14.46cheapest to priciest tracked listing — scored on the share inside $15–$100