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imperial leather soap
Skip itBrand-locked demand (top 5 brands take 99% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.1%return rate — above 5% kills the launch gate
Conversion
Incredible13.4%search→purchase rate — share of searches ending in a sale
Review moat
Great330.39avg incumbent reviews — the moat a new listing must climb
Price range
Okay£2.06–£21.83cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Okay£144K£144K/yr · 121K searches
Competition
Okay67%top-5 click share — leaders hold, buyers still browse
Growth
Okay+2.5%90-day search growth — must beat 0% to launch
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Avg price
Okay£8.87avg listing price — sweet spot $15–$100
Brand share
Bad99%top-5 brand share — brand-locked demand