54
illuminated makeup mirror
Worth a lookShows no brand lock-in (top 5 brands take 42% of clicks), but soft demand (-35.6% this quarter) keeps it on the watch list.
Brand share
Great42%top-5 brand share — no brand owns this niche
Competition
Great27%top-5 click share — an open shelf
Avg price
Great£15.84avg listing price — sweet spot $15–$100
Returns
Great1.9%return rate — above 5% kills the launch gate
Price range
Good£4.13–£37.38cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Good5.8%search→purchase rate — share of searches ending in a sale
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Review moat
Okay2,697.92avg incumbent reviews — the moat a new listing must climb
Market size
Bad£56K£56K/yr · 61K searches
Growth
Bad-35.6%90-day search growth — must beat 0% to launch
Signals No Dominant Brand