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iconic setting spray
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.3%return rate — above 5% kills the launch gate
Conversion
Good6.0%search→purchase rate — share of searches ending in a sale
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Market size
Okay£267K£267K/yr · 385K searches
Growth
Okay+18.4%90-day search growth — must beat 0% to launch
Avg price
Okay£11.61avg listing price — sweet spot $15–$100
Review moat
Bad15,632avg incumbent reviews — the moat a new listing must climb
Competition
Bad97%top-5 click share — a locked-up shelf
Brand share
Bad100%top-5 brand share — brand-locked demand
Price range
Bad£8.80–£14.49cheapest to priciest tracked listing — scored on the share inside $15–$100