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Brand-locked demand (top 5 brands take 98% of clicks) — this niche doesn't clear our bar today.

Market size 22Growth 16Conversion 25Competition 51Returns 98Price range 78Avg price 90Brand share 5Review moat 45Quality gap 42

Returns

Incredible0.5%

return rate — above 5% kills the launch gate

Avg price

Great£57.68

avg listing price — sweet spot $15–$100

Price range

Great£4.40–£112.68

cheapest to priciest tracked listing — scored on the share inside $15–$100

Competition

Good54%

top-5 click share — leaders hold, buyers still browse

Review moat

Okay1,965.61

avg incumbent reviews — the moat a new listing must climb

Quality gap

Okay4.5★

avg incumbent rating — lower means beatable quality

Conversion

Okay2.0%

search→purchase rate — share of searches ending in a sale

Market size

Bad£89K

£89K/yr · 77K searches

Growth

Bad-18.8%

90-day search growth — must beat 0% to launch

Brand share

Bad98%

top-5 brand share — brand-locked demand

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