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human hair
Worth a lookShows a thin review moat (66 avg reviews), but weak search conversion (0.4%) keeps it on the watch list.
Review moat
Incredible66.02avg incumbent reviews — the moat a new listing must climb
Brand share
Great40%top-5 brand share — no brand owns this niche
Competition
Great22%top-5 click share — an open shelf
Avg price
Great£61.69avg listing price — sweet spot $15–$100
Quality gap
Great4.2★avg incumbent rating — lower means beatable quality
Price range
Good£8.30–£172.61cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Bad-8.0%90-day search growth — must beat 0% to launch
Market size
Bad£78K£78K/yr · 344K searches
Returns
Bad7.2%return rate — above 5% kills the launch gate
Conversion
Bad0.4%search→purchase rate — share of searches ending in a sale