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human hair wig
Worth a lookShows no brand lock-in (top 5 brands take 25% of clicks), but weak search conversion (0.4%) keeps it on the watch list.
Brand share
Incredible25%top-5 brand share — no brand owns this niche
Quality gap
Incredible3.8★avg incumbent rating — lower means beatable quality
Competition
Incredible16%top-5 click share — an open shelf
Avg price
Incredible£27.37avg listing price — sweet spot $15–$100
Price range
Great£5.40–£106.99cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Good584.1avg incumbent reviews — the moat a new listing must climb
Growth
Bad-9.8%90-day search growth — must beat 0% to launch
Returns
Bad6.6%return rate — above 5% kills the launch gate
Market size
Bad£33K£33K/yr · 305K searches
Conversion
Bad0.4%search→purchase rate — share of searches ending in a sale