52
hot comb
Worth a lookShows beatable incumbent ratings (4.1★), but soft demand (-17.0% this quarter) keeps it on the watch list.
Quality gap
Great4.1★avg incumbent rating — lower means beatable quality
Avg price
Great£17.42avg listing price — sweet spot $15–$100
Price range
Good£10.67–£27.09cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Good790.65avg incumbent reviews — the moat a new listing must climb
Returns
Good2.4%return rate — above 5% kills the launch gate
Conversion
Good5.4%search→purchase rate — share of searches ending in a sale
Market size
Okay£256K£256K/yr · 274K searches
Brand share
Okay77%top-5 brand share — brands hold most of the demand
Competition
Okay62%top-5 click share — leaders hold, buyers still browse
Growth
Bad-17.0%90-day search growth — must beat 0% to launch