46
hot brush
Skip itSoft demand (-30.2% this quarter) — this niche doesn't clear our bar today.
Avg price
Incredible£24.12avg listing price — sweet spot $15–$100
Quality gap
Great4.1★avg incumbent rating — lower means beatable quality
Price range
Great£9.89–£39.81cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Good£583K£583K/yr · 724K searches
Conversion
Okay3.3%search→purchase rate — share of searches ending in a sale
Review moat
Okay2,312avg incumbent reviews — the moat a new listing must climb
Returns
Okay4.3%return rate — above 5% kills the launch gate
Competition
Okay65%top-5 click share — leaders hold, buyers still browse
Brand share
Okay86%top-5 brand share — brands hold most of the demand
Growth
Bad-30.2%90-day search growth — must beat 0% to launch